Bangkok is back to witnessing gridlock during peak hours as Covid measures ease across the city. It’s time that brands and marketers get ready to own the streets again with DOOH (Digital-Out-Of-Home) advertising. As per a Statista study, the global ad spending on DOOH is projected to rise to 15.9 billion US dollars by 2027. Thanks to new possibilities with DOOH, the road to recovery for OOH advertising is strong. In this article, we are going to discuss how DOOH technologies can work wonders for your brand in the present post-pandemic milieu.
As audiences are becoming increasingly digitized, the pressure to conduct more personalized OOH campaigns is arising. And merging the digital-age technologies with OOH advertising can prove to be the best way to deliver your brand message to the right audience at the right time. Now that car and foot traffic is up again, brands can make the most of innovative DOOH ad campaigns involving contextual targeting.
DOOH advertising has full potential to become central in the marketplace. Its unique format allows marketers to be flexible with when and where impressions are delivered to audiences. With brands demanding measurable data-backed results, programmatic DOOH enables advertisers to optimize their campaigns based on location targeting. It is, undoubtedly, one of the best ways to keep up with constantly changing market conditions.
Pro tip: In a post-pandemic environment, you should make sure that your DOOH campaigns are hyper-targeted geographically, considering the varying unlocking plans across different locations in Bangkok.
With Brands On Road, advertisers can mobilize their respective brands in an unmissable way by connecting with audiences in real-time via our taxi-top screens. We take pride to inform you that our fleet of 233 screens delivered more than 15 million impressions with over 33,000+ hours of ad playtime in September 2021. Along with taxi-top screens, you can gain the best benefits of taxi wraps and our special social box feature that enables in-car and pedestrian audiences to engage with your brand on their personal devices. Take a ride with us and tell your captivating story to your potential customers as you move to different parts of the city throughout the day. Click here to connect today.