July 5, 2021

The Blurring Lines Between Digital and Out of Home Advertising

In the present fast-paced milieu, almost everything is turning digital. According to the Gartner Report, around 91% of the organizations are involved in some kind of digital initiative. It is undeniable that the advertising industry has undergone a dramatic digital transformation. Out Of Home advertising remains one of the most traditional forms of advertising. The growing influence of digitalization has taken even OOH by storm. Here we shall discuss why digital technologies play a significant role in Out Of Home Advertising. Stay with us. 

Add a digital twist to your Out of Home Advertising efforts

Leveraging digital tools in out of home advertising

It’s time to shine digitally even on physical boundaries! Let some Digital Out of Home Advertising Trends be a part of your brand engagement game. 

You must have witnessed different kinds of DOOH advertising practices becoming very common in your everyday outdoor spaces. Some of them being a digital directory at a mall or a digital billboard at your local BTS station, interactive kiosks at public places and many others. Things involving interactive digital features always tend to grab our attention.  Hence, integrating digital capabilities into your OOH campaigns makes sense. What are you waiting for? Fill the gaps between digital and out of home advertising and stand out of the crowd. Let DOOH technologies help you move up the ladder of advertising brilliance. 

We, at Brands on Road, believe in helping you reach your audience in the best ways. We bring digitally enabled ad deployment, targeting, and performance tracking  capabilities to help you keep up with the latest in outdoor advertising technology. Let us get rid of the unnecessary divide between traditional OOH advertising and cutting edge ad tech methods. Connect with us today!  

Let your OOH initiatives find a home in digital advancements

The Blurring Line Between Digital And Out Of Home Advertising

Audiences want quick interactions these days. Digital Out Of Home Technologies can not only help you catch eye-grabbing attention of your potential audience, but also seamlessly drive them to engagements and conversions. Given the fact that digital consumption demands are growing each day, brands are making a positive shift towards DOOH technology trends. According to a report,  DOOH advertising will reach US$26.9 billion by 2025. So, think no more! Let us strengthen your OOH advertising with the right integration of digitalization. We are Thailand’s first digital OOH company to provide taxi top-mounted LED screens.

Why merge digital with OOH? 

Let us discuss some of the key benefits of amalgamating traditional OOH with digital innovations. 

First of all, digital technologies empower your customers to interact with your content and take immediate action. Static posters or billboards will soon be a thing of the past. A pinch of digitization can provide your brand with an engagement boost. 

Secondly, tech-powered OOH is more data-oriented in nature. This, in turn, gives way to a better analysis of your ad performance. Leveraging digital and tech-enabled OOH can help navigate across relevant customer targeting features like demographics, location, time of day, and more. This enables you to optimize your advertising campaigns better. With Brands On Road, you can find the best blend of digital tools and OOH advertising. You can connect, track and manage your campaign from a single dashboard. Deploy real-time ads with us. To know more, click here

Thirdly, one of the best parts about incorporating digital elements into OOH advertising is that it is cost-effective. Yes, switching to DOOH advertising won’t burn holes in your pocket. In fact, with us, you can run various ads and campaigns in a single cost-effective budget. 

Sounds cool? Let your OOH advertising ideas leverage the power of digital advancements. 

Start your Digital OOH advertising journey towards brand awareness and growth with Brands on Road.

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